On July 4, 2006, Space2Phone provided near-real-time coverage of the launch of Space Shuttle Discovery for mobile subscribers. Within less than 25 minutes after the successful rocket launch, subscribers of Space2Phone received a video clip of the launch highlights created especially for viewing on mobile devices.

“The return to space of the Discovery was an exciting event for Americans, and it was made even more special by the fact that it took place on the 4th of July”, said Ran Farmer of Space2Phone. “We were especially pleased to be able to cover this launch and deliver very exciting video to our members almost as it happened”, he said.

As a demonstration of the capabilities of the Space2Phone technology, three video clips of 15 seconds, 25 seconds and 60 seconds were produced. Then the optimum video was delivered to the mobile devices of each Space2Phone subscriber within minutes after the launch.

“This type of near-real-time broadcast of rocket launch coverage is an example of the potential of the mobile device”, said Farmer. “Our members who were busy with family and friends on July 4 during the launch were very happy to get the video highlights to watch on their mobiles” he said.

Space2Phone and Space.Com announced that they have agreed to offer breaking space news and mission coverage to mobile users.

Space News is now available to all registered members of Space2Phone on their mobile devices.

“This arrangement makes Space2Phone the only global mobile portal offering real space news and mission coverage”, said Ran Farmer of

Space2Phone. “The News provided by Space.Com is the best source of up-to-the-minute information on space missions, space exploration and the space industry.” “We’re very excited to add this premium content to our mobile portal”, said Farmer. “Now, space professionals and enthusiasts can access the latest news and mission information from their mobile devices anywhere in the world”, he said.

Space.com: the award-winning website that offers rich and compelling space, astronomy and technology content, including information, education, entertainment and business news. In 2003, Space.com's editorial excellence was recognized by the Online News Association for its coverage of the Columbia space shuttle disaster.

Imaginova^® is an integrated multimedia content and commerce company capturing people's fascination with space, science and technological innovation across consumer, education and professional markets.

Imaginova^® serves the large “intellectually curious” audience with high quality editorial, products and technology across our Media and Consumer Products & Experiences brand franchises. We partner with leading media, retail, and consumer product companies as well as key industry associations to deliver our products and services.

Imaginova^® was founded in 1999 as Space.com by Lou Dobbs and the website of the same name was launched in July 1999 on the anniversary of Apollo 11's moon landing.

Space2Phone announced that it will broadcast the launch of NASA’s Space Shuttle Discovery on mobile devices around the world this Spring. The launch date of the next Shuttle mission known as STS-121 is not fixed yet, but is currently tentatively scheduled for May 10 at 1:08pm EDT from Kennedy Space Center, Florida.

“We are very excited to be making history by broadcasting the very first video coverage of a Space Shuttle launch on mobile devices to a global audience”, said Ran Farmer, founder of Space2Phone. “Now space enthusiasts never have to miss a rocket launch because they can view them on their handheld devices wherever they happen to be at the time. This is reality TV to the extreme,” Farmer said.

Space2Phone has developed a global mobile portal

that allows almost any handheld device, including mobile phones, PDAs and Blackberry’s to receive live videos, video downloads or MMS images. The Space2Phone platform recognizes the type of device each subscriber has and delivers the optimum form of the launch content to that device. So subscribers whose phones and network service plans allow them to view streaming video will receive live video of the launch, and subscribers whose phones are limited to video clip downloads will receive clips of the launch sequence within minutes after it happens.

Subscribers to the Space2Phone mobile portal will be able to view the launch automatically as part of their subscription which costs just $2.49 for a one-month subscription. Non-Members will also be able to watch the launch on a pay-per-view basis for a fee.

On February 21, 2006 Space2Phone made the very first live video broadcast of a Japanese rocket launch to mobile devices around the world. Japan launched its’ 21st Scientific Satellite "Akari" on the M-V Launch Vehicle from the Uchinoura Space Center at 4:28pm EST (6:28am JST February 22). “The launch was a spectacular success and we were thrilled to make history with the first global mobilcast of a Japanese rocket”, said Ran Farmer, founder of Space2Phone.

“Cooperation with the Japanese space agency JAXA was excellent”, said Farmer. “The Japanese are making great contributions to science, weather research, space exploration and environmental research through their space program that many people aren’t aware of, so we’re happy to help share this with a global audience”, Farmer said.

Space2Phone announced today that it has signed an agreement with the Japanese Space Agency (JAXA) for the right to broadcast live video coverage of upcoming rocket launches to mobile devices around the globe. The first coverage by Space2Phone is planned for the February 21 launch of Japan’s scientific satellite named “Akari” on board an M-V launch vehicle. This will be the first rocket launch shown on mobile devices outside of Japan. “We are very pleased to be working with JAXA and to add the Japanese space program to our launch coverage, said Jana Bogdanova”, Communications Specialist for Space2Phone. “Most of the subscribers to our mobile portal today are in North America and Europe, so this gives them a better opportunity to

learn about what’s happening with the Japanese space program”, said Bogdanova. “We’ve found JAXA officials to be very open and helpful in making everything possible to prepare our global mobilcast”, she said, “and we look forward to continuing our coverage in the future.

Subscribers to Space2Phone receive launch alerts by an SMS text message sent to their mobile phones notifying them of the time. They can then view the launch from their mobile devices either by live video stream, video clip downloads or MMS photos.